Did you know that 17,000 under 5 year olds across the world die every day from preventable causes, no I didn’t add a few extra “00’s” on the end of that, it really is SEVENTEEN THOUSAND.
That number is an unthinkable, heart breaking, uncomprehend able amount and is so much higher than I would have ever guessed.
World Vision, the worlds largest international children’s charity have teamed up with BAFTA award-winning creative agency, Don’t Panic, to try and raise awareness with their hard hitting video, a way of getting people talking and action taken.
No child should ever have to think or fear death at any age, especially not when they are so young. Especially not from things such as pneumonia, diarrhoea and malaria, which we know can be treated.
Over the last two decades child deaths have been reduced by 50% however it is not enough and we can do so much more to stop it. Now it is about raising awareness and reaching those children in desperate need but sometimes hard and dangerous to reach places. Its about giving everyone the chance at life.
“With the Millennium Development Goals (MDGs) expiring at the end of the year and leaders meeting at the UN to discuss the next set of development goals, we have a once-in-a generation opportunity to accelerate progress and end the preventable deaths of children in the next 15 years,” said World Vision’s Director of Global Campaigns, Andrew Hassett.
“We will only reach that objective if the most vulnerable and hardest to reach children are counted, heard and reached. Those are the children who live in war, fragility and instability. They don’t have a birth certificate, can’t access healthcare services and are dying from wholly preventable causes like pneumonia, diarrhoea and malaria.”
World Vision are encouraging everyone to watch the video and then share it on their social media with the hashtag #Stopatnothing
Even if you can’t donate to those in need through money, food or donations. Why not do something simple and free and help spread the word of this campaign by sharing that video with the hashtag.
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