#AD – This is a collaborative post
With Christmas just around the corner, business owners and marketers around the world are preparing to launch various campaigns to boost their sales. It’s a busy period for everyone, which is why it’s crucial to have defined goals that you stick to. There are lots of options when it comes to marketing your business during the festive period and the methods you choose will depend on your business objectives. However, here are some ideas to get you started.
If you’re an ecommerce brand that delivers products ordered online, you should consider customising your packaging this Christmas to create a memorable unboxing experience. We all love opening parcels, especially at Christmas time and providing customers with unique Christmas packaging will add an element of luxury to your products.
- Branded Gifts
Another option for ecommerce businesses is to add promotional products to your deliveries to thank your customers for their service and entice them to come back to you in the future. Even if you own a store, salon or restaurant, giving away a branded gift to your customers will influence their loyalty. For instance, if you own a beauty salon, you could give away small, branded nail varnishes or lip-gloss.
- Charity Work
Since emotion plays a massive role around the Christmas period, you could consider working with a charity to help them raise money. For instance, you could donate a percentage of your sales. Not only will this help your brand image and increase sales, it will also increase awareness of the charity in question.
- Gift Guides
Inspire your target audience and draw them to your products by creating a gift guide which features a collection of your goods. You could create a landing page on your website that showcases all of these products, or it could be a blog post that you can then promote across social media.
- Seasonal Google Ads
Whatever industry you’re in, your Google Ads are a great place to get seasonal and encourage festive shoppers. At this time of year people are always looking for ways to cut costs, so you could use your Google Ads to promote special discounts using appropriate keywords.
There are countless other options when it comes to your marketing campaigns, both during the festive period and in general, but the above ideas should help get you started. Think about your target audience and what they’re most likely to want to see and be sure to market well into the New Year to avoid dwindling sales after Christmas.
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