#Collaborative post

In recent years, few festive trends have captured hearts quite like the rise of matching Family Christmas jumpers. Once seen as a fun and slightly silly novelty, these jumpers have now become a holiday tradition for many households. More than just seasonal clothing, they’ve become a symbol of togetherness, celebration, and shared memories during the most magical time of the year.

Our journey with festive knitwear began in 2018, when we launched our Christmas-themed online store. We started small, offering just six original sweater designs. At the time, we were operating out of London and Edinburgh, managing everything ourselves—from design and inventory to customer service and shipping. We weren’t sure where it would lead, but we believed in the power of fun, festive fashion to bring people together.

Today, we’re preparing for our busiest season yet, with over 150 designs for adults and more than 65 styles for children. Family Christmas jumpers have become one of our most loved categories, and it’s easy to see why.

Bringing Families Together in Style

There’s something heartwarming about seeing a whole family dressed in coordinated festive outfits. Whether it’s for Christmas morning photos, a family gathering, or a themed party, matching jumpers create a sense of unity and fun that’s hard to match.

Over time, we’ve watched this trend evolve. What once felt like a playful joke has become something people genuinely look forward to. Children love seeing their parents in the same outfits, and parents enjoy the excitement it brings to their kids. Even teenagers—usually the hardest to please—have started embracing the tradition, especially when the designs hit the right balance of fun and fashionable.

A Design for Everyone

Our focus from the beginning has been on creating jumpers that work for everyone in the family. That means offering a wide range of sizes and styles that feel comfortable, look great, and capture the festive spirit. Some families prefer elegant and understated patterns, while others go all-out with bold colours, lights, or humorous messages. We make sure there’s something for every personality.

Many of our most popular collections include matching designs across adult and kids’ sizes, and we even have options for pets—because every member of the family should be part of the fun. The goal has always been to make holiday dressing simple, inclusive, and memorable.

From London and Edinburgh to Thousands of Homes

It all started in London and Edinburgh, where we built the foundation of our brand. Those early days taught us everything about running a small business: how to listen to customers, adapt quickly, and pour creativity into every product. The support from our first customers gave us the momentum to grow, and each year since then has brought more opportunities to expand and improve.

We’ve come a long way since our original six designs. Our collections now include not just jumpers, but also pyjamas, t-shirts, sweatshirts, underwear, and more. Still, Family Christmas jumpers remain at the heart of what we do.

Planning All Year for the Festive Season

Running a Christmas-focused business means we spend all year thinking about the holiday season. While most people start planning their celebrations in late autumn, we’re already working on new ideas by spring. The off-season is when the creativity really happens—from developing fresh designs and sourcing materials to improving sustainability and planning community initiatives.

We take great care in ensuring our products are not only fun to wear but also responsibly made. Our commitment to sustainability has grown stronger each year, as we continue finding ways to reduce waste, use ethical suppliers, and improve our packaging processes.

More Than Just a Trend

What makes Family Christmas jumpers so special is how they turn ordinary moments into memories. The laughter, the matching photos, the cozy nights in—these jumpers are a way of expressing the joy and closeness that the holidays bring. They might seem like a small detail in the bigger picture of Christmas, but they often become a family’s favourite part of the celebration.

As our range has expanded, so too has the community around it. Customers often share stories and photos of their families wearing our designs, and it’s incredible to see how our work becomes part of so many personal traditions.

Looking to the Future

We’re incredibly proud of how far we’ve come since 2018. From a few original jumpers to an extensive range of festive fashion, our growth has been both humbling and exciting. And at the center of it all has been the joy of helping families celebrate together.

As we prepare for another season, we’re as passionate as ever about creating designs that bring people closer. Because at the end of the day, Family Christmas jumpers aren’t just about looking festive—they’re about feeling connected.