Starting a business isn’t easy, and it’s even harder to make that business a success.
If you’re one of the many creatives who used lockdown to try and turn a profit from your hobby, you’ll know this better than most.
With so many online businesses out in the big cyber world, it can be hard to get noticed among the crowd.
If your online site could use a bit of a boost, then here are five tips to draw in a few more customers.
- Be Contactable
A lack of contact information on your website can be a big deterrent to customers. If they don’t have a way to get in touch with you, how will they be able to get help if they need it?
Research indicates that customers frequently find a lack of contact information on the websites that they visit, and this drives them into the welcoming arms of your competitors.
Make sure your email address and the business number are easy for them to find.
- Ask For Reviews
Displaying user reviews on your website is an excellent way to build trust with new customers.
Include a link to a trusted reviews website such as Trustpilot, so that your customers can see the good, and if there is any, the bad. Responding to bad reviews and offering a solution also demonstrates your reliability.
Being upfront and honest is the best way to form a trusting relationship as soon as possible.
- SEO Savvy
SEO is the best way to drive valuable traffic to your website. It’s one thing getting people to visit your site, but if they aren’t going to engage in a meaningful way, then they are irrelevant.
Expert agencies such as Maratopia Digital Marketing can provide you with keyword and SEO guidance that will attract high-intent customers – in other words, those looking for services like yours. This way you’ll be able to outrank your competition by landing your site at the fingertips of customers that want to buy!
- Use Social Media
Social media is a highly useful tool to make a name for your brand and keep in contact with your customers. And if you’re crafty with a camera, and have wares to advertise, then a site like Instagram is a great way to get your products noticed. Additionally, you can also use online tools to boost your social media marketing campaigns.
For example, an Instagram video editor can help you create exclusive marketing videos with CTAs and animations. This can help you gain followers on Instagram and motivate them to act more immediately.
- Protect Your Customers Data
Online security has become an increasing concern, and with ransomware attacks growing by the day, it’s important that your security measures are up to scratch. Consumer giants and tiny companies alike can fall victim to cybercrime, and if your customers don’t believe you’ll prioritise the protection of their data, then they’ll go to someone who will.
Customers trust you to keep their information safe, and it’s important that you deliver on that.
Making a name for your company on the internet is a big challenge, and the competition is fierce. But don’t be disheartened – if you persevere you can achieve the success that you’ve been dreaming of.
Do you have any tips for increasing traffic to an online business? Share them in the comments below!