Bear Grylls and Ant & Dec immortalised in chocolate

With Easter around the corner it is almost time for the Cadbury and National Trust annual Easter Egg Trail however in the build up to it Cadbury’s have posed the question to the nations children as to which was their favourite explorer.

I must admit I’m a little surprised by who got into the top 5!

When asked what made the perfect explorer, a fifth (22%) of kids thought they just needed to be really cool, while others listed brave (51%) or curious (29%) as top traits. Their five favourite explorers of all time were:

1.       Bear Grylls (24%)
2.       Sir David Attenborough (17%)
3.       Christopher Columbus (12%)
4.       Helen Skelton (9%)
5.       Ant & Dec (6%)

To celebrate this joyful feat, the eggsplorers¹ have been immortalised onto the face of a Cadbury Egghead product and gifted to them as a tasty Easter treat.

With modern day explorers such as Sir David Attenborough and Bear Grylls inspiring kids to be more inquisitive and curious about the wider world, a third (33%) of children now say they would consider being an explorer when they grow up, compared to less than 5% of adults who wanted to be explorers when they were younger.

But who is their inspiration? Despite a quarter of kids voting Bear Grylls their favourite adventurer of all time, it was parents who kids rated most, with 68% stating their mum (25%) or dad (43%). Funnily, kids rated pets (7%) over teachers (6%) best in class for having explorer qualities.

Families will be given the opportunity to discover their inner explorers this Easter as the annual Cadbury Easter Egg Trails with the National Trust bring hunts to over 260 inspiring British locations, hoping to bring out the inner explorer in everyone.  From spring woodlands and coastal trails to historic homes and castles, everyone is encouraged to get out  there and explore. A kit, including a trail journal, map, passport and explorer hat, will be given to each explorer. Although Cadbury can¹t guarantee that a successful journey will result in new lands being discovered ­ they can promise a Cadbury Egghead! What¹s more, every single Cadbury Easter Egg Trail will help support the National Trust¹s work as a charity looking after special places for ever, for everyone.

We headed out to our local National Trust site – Ashridge Estate last year for the trail and it was wet & cold but so so much fun! The kids loved going on the hunt and the chocolate at the end was worth the wet weather!

If you get a chance make sure you look for your local Cadbury Easter Egg Trail and get out in the fresh air!


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