This is a collaborative post
If you are in the process of building a new website, then now is a great time to learn about SEO and how it can help you to rank higher on Google search results. SEO stands for Search Engine Optimisation and involves a variety of tactics to help your website rank in the search engine results page (SERP). The higher you rank, the more people will discover your website or blog. Read on for some advice on how to achieve this…
Mobile Friendly
With the majority of people using their smartphones to search Google, it is vital that your website works well on all kinds of devices, including desktop and tablets. When building your website or blog, be sure to use a responsive design. If you have already built it and it isn’t mobile-friendly, it might be wise to correct this.
Keywords
The foundation of any successful SEO campaign, whether you are the owner of a business website or a blogger, is an appropriate use of keywords in your copy. Essentially, in order for your website to rank well, your copy needs to include words and phrases that people are likely to search. There are plenty of tools that can help you to identify which keywords are most suitable for your business, including Google Keyword Planner and KWFinder.
Images
It is also really important to ensure that all of the images used on your website are correctly optimised for search engines. You can include relevant keywords in the image alt text and file name. Photos are always a good addition to websites and blogs because they are visually appealing and help to break up large amounts of text.
Back links
Receiving links to your website or blog from other websites is hugely important for boosting your trust with Google. This can be quite a time consuming and challenging task, but it is definitely worth the effort. One of the best ways you can get people to link back to your website is by using your expertise to write guest posts. These are hosted by other websites or blogs, and each link acts as a vote of confidence from Google because it suggests your article provides valuable content. As a result, you can expect to increase your website rankings on Google.
Internal Links
Internal links aren’t as useful as links from other websites, but they are still important when building your website. This is because they help visitors to navigate around your website for more information on related topics. When writing new product copy, try and consider ways in which you can link the copy to some of your blog posts.
Metadata
Metadata is used to describe individual pages on a website. This helps search engines to understand what each page of your website is about and where it should be categorised. There are free plugins you can use to help you add meta titles and descriptions to your website. These descriptions need to be reader-friendly and include the main keywords.